California Privacy Notice

This California Privacy Notice is provided as a supplement to our Privacy Notice and includes information on how residents of the State of California (“California Consumers”) can exercise their rights under  the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, the “CCPA”) and applies solely to California Consumers. Without limiting the foregoing, this section provides California Consumers with the disclosures and notices required under the CCPA. Certain exceptions and limitations, may apply to a California Consumer’s rights and our obligations under CCPA. We reserve the right to change this California Privacy Notice from time to time. Changes shall become effective on the date they are posted.

1. Collection of personal information.

1.1. Categories of personal information that we have collected about California consumers in the past 12 months.

  • Identifiers (e.g. real name, alias, online identifier, email address, or other similar identifiers).
  • Personal Information Categories Listed in the California Customer Records Statute (Cal. Civ. Code § 1798.80(e)). Some personal data included in this category may overlap with other categories.
  • Internet or Similar Network Activity (e.g. browsing history, search history, interactions with a website, application, or advertisement).
  • Geolocation Data (specifically: general location data/IP address). 

1.2. Categories of sources of personal information that we collect. We collect the personal information described in this section from:

  • You when you: (1) leave a comment or use other interactive features on the Site; (2) fill out a form, submit an inquiry with us, interact with us through the Site, or otherwise communicate with us; (3) use our Services; (4) or apply for employment with Inspired Taste. 
  • Your device as information we collect automatically from your use of the Site. 
  • Other sources as described in Section 4 of our Privacy Notice

1.3. Business or commercial purpose for collection. To understand the purposes for which we collect personal information, please review Section 4 of our Privacy Notice.

2. Categories of personal information disclosed for a business purpose. We share personal information with service providers, contractors, and other third parties. The following Table 2.1 lists the categories of personal information disclosed for a business purpose and the categories of recipients who have received this personal information. Please note that not every one of the following categories may apply to your personal information.

Table 2.1

Category of personal information disclosed for a business purpose in the past 12 months
Categories of recipients
Identifiers. California Customer Records personal information categories. Internet or other similar network activity. Geolocation data.[Law enforcement, regulatory and other governmental agencies. Business partners.  Parent entities, affiliates and subsidiaries. Cookie information recipients, subject to their respective privacy notices.]

2.2. Data retention. The following factors guide Inspired Taste in determining how long we retain certain personal information. In no case will we retain personal information for longer than is reasonably necessary to achieve the disclosed collection and use purposes.

  • Necessity for the provision of our Services. This includes things such as maintaining and improving the performance of our Services, keeping our systems secure, and maintaining appropriate business and financial records. Most retention periods are determined on the basis of this general rule.
  • Consent-based processing of personal information. If we process personal information on the basis of consent (including consent to the extended storage), we store the information for as long as necessary in order to process it according to your consent.
  • Statutory, contractual or other similar obligations. We may be required to retain information for certain periods of time pursuant to applicable laws or official orders (e.g. for legal compliance, tax, accounting or auditing purposes), or to detect and prevent fraudulent or illegal activity on the Site. We may also retain personal information relating to pending or future legal disputes. We store the data for as long as necessary to comply with these obligations.

3. Categories of personal information “shared” and “sold” in the past 12 months. Inspired Taste has shared and sold the following categories of personal information in the preceding twelve (12) months for direct marketing and advertising exchange purposes:

  • Identifiers.
  • California Customer Records personal information categories.
  • Internet or other similar network activity.
  • Geolocation data.

4. Children. We do not knowingly collect, disclose, or sell the personal information of consumers under the age of 16. For more information, see Section 4.5 of our Privacy Notice.

5. Your California privacy choices. 

5.1. Your rights. The CCPA provides California Consumers with specific rights regarding their personal information. The following paragraphs describe California Privacy Law rights and explain how to exercise those rights. Each of these rights is subject to our receipt of a verifiable consumer request (see Section 5.2. How to exercise your rights.)

We will make commercially reasonable efforts to identify your personal information that we collect, process, store, disclose and otherwise use, and to respond to your requests. We reserve the right to charge a reasonable fee, or decline to act upon a request, if it is excessive or overly burdensome. If we deny your request, we will explain the reasons in our response. 

  • Right to access (also called a “request to know”). California consumers have the right to request that we disclose the personal information that we collect, use, disclose, and sell. This includes the right to request the categories of personal information we have collected about them, the categories of sources of personal information, the business or commercial purpose for collecting or selling personal information, the categories of third parties with whom we share or sell personal information, and the specific pieces of personal information we have collected. We try to fulfill access requests within 45 days of receiving the request. If we need more time or additional information to fulfill your request, we will write to let you know.
  • Right to correct. Subject to some exceptions, California consumers have the right to request the correction of personal information we have collected from them. Correction requests submitted through a webform may take up to 45 days to fulfill. If we need more time or additional information to fulfill your request, we will write to let you know.
  • Right to delete. Subject to some exceptions, California consumers have the right to request the deletion of the personal information we have collected from them. Deletion requests may take up to 60 days to fulfill. If we need more time or additional information to fulfill your request, we will write to let you know.
  • Right to portability. Under certain circumstances and to the extent technically feasible, California consumers have the right to receive personal information we hold about them in a structured, commonly used, and machine-readable format so that you can provide that personal information to another entity. When you make a request to know specific pieces of information, the report we will provide will be in a structured, commonly used, and machine-readable format.
  • Right to opt out of sale. You have the right to opt-out of the Sale of your personal information. “Sale” is defined broadly under the CCPA to include the transfer of personal information to third parties in exchange for monetary or other valuable consideration, which includes practices common among online marketplaces.
  • Right to opt out of sharing. You have the right to opt-out of the Sharing of your personal information. “Share” is defined under the CCPA to include the transfer of personal information to third parties for cross-context behavioral advertising purposes. Like many online marketplaces, we use cookies, pixels, and similar technology, and we Share certain information, such as your IP address or device identifiers, to certain third-party advertisers in order to improve your user experience and to optimize our marketing activities. You have the right to direct us not to Share or use your personal information for cross-context behavioral advertising purposes. Please note that you may still receive generalized ads after opting out of targeted advertising.
  • Right to limit the use of sensitive personal information. To the extent your “sensitive personal information” (as that term is defined under the CCPA) is used to infer characteristics about you, you have the right to direct us to stop such processing of your sensitive personal information for such purposes. Inspired Taste does not collect sensitive personal information.
  • Right against discrimination. You have the right not to be discriminated against for exercising any of the rights described in this section. We will not discriminate against you for exercising or requesting to exercise your privacy rights noted above.

5.2. How to exercise your rights. To exercise any of the above rights, please submit a verifiable consumer privacy request to Inspired Taste by:

For us to fulfill your request, you must provide sufficient information for us to reasonably verify that you are the consumer from whom we collected the personal information. The information you send for us to verify your identity will be used for this purpose only. If we are unable to verify your identity or if we suspect fraudulent activity, we may decline to comply with your request. 

We endeavor to respond to a verifiable consumer request within 45 days of receipt. If we require more time, we will notify you in writing of the reason and extension period. We will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding receipt of the verifiable consumer request. If we cannot comply with part or all of your request, we will explain the reasons in our response. 

We do not charge a fee to process or respond to your verifiable consumer privacy request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

5.3. Authorized agent. You may make a verifiable consumer request on behalf of your minor child. Otherwise, only you, or a person you have designated in writing as your authorized agent or who is registered with the California Secretary of State to act on your behalf, or to whom you have provided power of attorney pursuant to California Probate Code sections 4000 to 4465 (“Authorized Agent”) may make a verifiable consumer request related to your personal data. If you wish to have an Authorized Agent make a verifiable consumer request on your behalf, they will need to provide us with sufficient written proof that you have designated them as your Authorized Agent, and we will still require you to provide sufficient information to allow us to reasonably verify that you are the person about whom we collected personal data.

6. Do Not Track signals. California law requires us to let you know how we respond to web browser Do Not Track (DNT) signals. Because there currently isn’t an industry or legal standard for recognizing or honoring DNT signals, we don’t respond to them at this time. For more information about our privacy practices, please see our Privacy Notice.

7. Other California privacy rights. California Civil Code sections 1798.83-1798.84 (the Shine the Light Act) entitles California residents to request disclosure regarding personal data sharing with affiliates and/or third parties for marketing purposes. If you are a California resident and you would like to request a copy of this notice, please contact us at privacy@inspiredtaste.net with the subject line “Request for California Privacy Information.”

8. Cookies. We encourage you to manage your browser-based cookies by adjusting your device browser settings (e.g., Chrome, Edge, Firefox, Internet Explorer, or Safari). For more detailed information about our practices related to cookies, web beacons and similar technologies, please see our Cookie Notice.

9. Security and protection of personal information. For more information on how we protect your personal information from unauthorized use and access, see Section 6 of our Privacy Notice.